Steve Jobs Legacy – Great products and people win customer loyalty!

Sadly, Steve Jobs lost his battle with cancer yesterday, October 5, 2011

A long long time ago I was fortunate enough to get my first “high tech” job with a small software company called Aladdin Systems who were the makers of StuffIt for the Macintosh. My job was to provide customer service and front line technical support to our customers. I loved this job, working with customers, and working with the MAC… but eventually I left that company and started working in the PC market because frankly there were a lot more jobs available in those days in the PC market.

Many years passed before I used another Apple product, but I always remained an Apple fan… then one year Apple came out with the iPod, which gave me an alternate way to consume Apple products. I really liked my iPod a lot and used it daily, but then Apple came out with the iPhone which I believe revolutionized the way we use technology today. I had been using a Blackberry before the iPhone came out and liked it enough, but when I first started using the iPhone it was WORLDS above anything I had ever used before and still is today… I was an immediate promoter.

When I heard the news about Steve passing away it made me think about how he had impacted our world and what his legacy would be. It also made me reflect on how he impacted my life and the numerous times I had spoken about Apple’s Net Promoter Score being one of the bars for success because it was at iconic levels like Harley Davidson. I believe Steve jobs greatest legacy goes well beyond the products and something much more fundamental. He knew it took both great products and great people to win customer loyalty and he knew this strategy was a differentiator because this posture is rare in business today… hopefully more and more companies will get back to these fundamentals and follow the example of Steve Jobs.

#ThankYouSteve